It is essential to understand that some of the things you are being told, do not necessarily apply to today’s market…
1. Listeners are not paying for music.
It hurts to hear it, but it is true! The music industry has gradually shifted from record sales and distribution into the almost-free streaming market. Listeners can find any music they want for free, they just have to do a little work to get around the dominant streaming corporations. It feels amazing to receive royalty checks and notice when someone purchased your song on a retailer, but the majority of people are paying close to $0 to enjoy their favorite music. What makes you think they will pay out of pocket to enjoy the every day independent musician’s music?
2. Retailers are not helping your numbers, it is actually the other way around…
Think about it…You put your latest project on Spotify/Apple Music, how do you generate numbers? You share and promote your music, right? The way you promote that new project is by sharing the links to these infamous retailers and hopefully your friends, family and fans click those links to hear your music…What you are really doing is promoting the platform and their services and in exchange, you receive a few pennies for all the streams you promoted! Meanwhile, they are making the real money with advertisements and subscription plans, for their listeners…aka YOUR fans.
3. Live performances are essential for your success as an artist.
This is because it is beneficial to have 25 fans that follow you locally opposed to having 25 fans spread across your state. When you perform local shows (open mics, showcases, headlining events) you physically interact with new listeners. If you can impress a group of 100 people in an audience, that will go much further than 100 followers on your desired social media platform. The industry has gravitated towards monetizing live performances and artists who refuse to utilize the live-music scene, will FAIL!
Disagree? Email Dalton@TownWave.com and let’s discuss it! #TownWave