5. Bring Free Stuff To Giveaway
Though you might be selling merch in the back of the venue, it is a good idea to have something to giveaway for free. You will find it difficult to convince people to spend money after hearing an artist for the first time, but if you have something to give them for free, they will never say no. It’s human psychology! We’ll accept almost anything if it’s free. Think about the last time you were a part of the audience and free shirts started flying from the stage. We both know who had their hands up trying to catch anything they could get close to. You probably didn’t even know what was on the shirt, but you did your best job to try to get it!
This ‘stuff‘ could be old merch you never sold, wristbands, stickers, cards (expect to find some on the ground), candy, hugs, advice, literally anything! I’ve seen artists giveaway candy on stage, and it had nothing to do with their brand or career. You know what it did? Sparked a conversation after the performance and encouraged the crowd to get involved with the performance (you know, interaction).
“Hey man. Why did you throw out a bunch of bags of Skittles?” <– They just broke the ice for you! Now tell them why and guide the conversation to convert them from a stranger into a fan.
This goes with my favorite advice I give to musicians and that is once your set is done, stick around and mingle with those who watched you perform. I understand that it is difficult to open a conversation with strangers, but if they already accepted something you gave them, now y’all have something to talk about.
You can also encourage the audience to interact by mentioning at the beginning of your set that you’ll be giving away free ‘stuff‘ to the most energetic people. Now not only do you have them interested, you’ve enticed them to engage with your performance ! Free ‘stuff’ is always a win and is an easy way to take your performance to the next level, without having to go broke. This is so easy, I want you to try it immediately. Test it out and let me know how it works!
Those are my five tips for optimizing your time on stage! Do note, that these tips are geared towards expanding your fan base and local presence, so if you use your stage time to simply express yourself with no desire of expansion, keep doing what you are doing. Each musician has different goals, and I will always respect that.
I also did not touch on the importance of sound checks as I have already mentioned the proper do’s and don’ts of your sound check in a previous blog.
I hope that some of these tips serve as reminders to you and acknowledge that you have already been optimizing your stage time. As always, if you would like me to expand on a specific tip, or would like me to apply it to your specific situation, you can reach out to me anytime via email at email@example.com. I’d also love to hear how you implemented one of these tips into a performance!
See y’all next time!