1) The 3 C’s, CONSTANTLY CREATE CONTENT
Even if you are working on a full-length album and don’t plan on releasing music anytime soon, it is essential that you are constantly creating content. Whether it is posting older music, sharing a fellow artist’s creation, or just a video of you playing an instrument; you must consistent create and post content online. I find the easiest way to accomplish this is with a planner aka scheduling. Create a month-long schedule (or a week if you get anxiety from deadlines) and physically write out all the possible things you can inform your fans about. I am mainly referring to posting on social media platforms like Instagram, Twitter and Facebook; seeing as that is where a ton of people find new music.
Plan out your posts on a calendar to allow you to really consider the content you will post and better understand what is more effective with your fanbase. It also keeps you consistent as you can schedule things in advance (TweetDeck) and not be rushed to post. Say it with me, “CONSTANTLY CREATE CONTENT.” On a side note from constantly creating content on social media, it will really help you in the long-run if you are able to release music consistently. Listeners have short attention spans when it comes to music and they constantly want to find the ‘new thing.’ Even if you can’t afford to always be making new music, get on Facebook or Instagram, start a live-stream, and do something music-related. It will help your numbers grow!