I imagine half of the people that read the title were confused about what “purchasing plays” even means. I hate to be the one to inform you that this is possible and incredibly easy to do. You (the music maker) have the ability to purchase plays (streams) on the most popular sound platforms. Yes, you know that play count on your profile that you work so diligently to increase. Well, there’s people out there who have been “purchasing plays” for quite some time.
Purchasing plays can go two ways.
- Purchasing reposts, shares, blog spots, partnerships, and other media coverage to increase awareness of your music. Thus, increasing the amount of plays by attracting more traffic. You know, “PR.”
- Purchasing actual plays from third-party companies that promise to increase the number of plays on your profile. They don’t really explain how, but it happens!
Today we will mainly discuss the second option. Before we start, let’s establish something.