Shortly following The Cypher, we had our first ever SXSW experience!
Literally a week before SXSW, I had this idea to attract artists across Austin to gather and discuss the future of TownWave. I had personally been to a few SXSW’s and each year, there were more and more artists handing out their music.
Not once had I ever seen someone willingly accept these artist’s music. Every person that walked by avoided these artists like they were some obstacle for them traveling from venue to venue. Enter, the TownWave MixtapeBox.
With one week, our team created a box on wheels from scratch. It had a slit big enough for CD cases to fall through.
Not only did we receive over 250 mixtapes/projects from artists, we got to meet roughly 1,000 people total and discuss what they would like to see from the ultimate sound platform.
This was an awesome opportunity to meet the thousands of musicians and music lovers floating the streets of Austin, Texas. You will see us next year, with the TownWave MixtapeBox 2.0.